Knox & Cook utilizes traditional and emerging marketing methods including speaking engagements, blogs, press releases, webinars, micro-sites, phone calls, and the never-to-be replaced face-to-face meeting to drive company results.
• Strategic Marketing Relationships – Introduce company to targeted trade organizations resulting in the development of strategic marketing partnerships. Program provided a measurable increase in leads, opportunities, and closed sales.
• Brand Awareness – Drive volume for highly specialized financial futures products. Product was introduced to primary target as well as the broader investment community.
• Litigation PR – Created public awareness, and advanced legal strategy, of small business in battle against big bank. Achieved coverage in or on WSJ, ABC, NBC, Telemundo and all major Spanish-language press. Created and maintained significant internet buzz through press release strategy, dedicated web site, and engagement of blogosphere. Sought and achieved support of State and National Representation, Aldermen, and community and religious leaders.
• Brand Repositioning – Engaged by a physician management company to assess the sales and marketing departments, devise a new “go to market” strategy and then provide oversight of the plans execution. The company is on track to double the number of qualified leads over the previous year without spending any incremental money.
• Government & Community Relations – Engaged by Fortune 100 company to develop and execute a series of targeted government and community relations initiatives in Chicagoland. The programs resulted in a decrease in the cost per hire and turnover for the region.
• Crises Communications – Engaged by an anesthesia group to manage a crisis, after a hepatitis outbreak made national news and traced to a contaminated vial of Propofol administered by one of their clinicians. The practice survived a situation that could have put them out of business.
